A common mistake that bloggers make is trying to sound like they have a 3 Phds. Even if you are able to pull this off at a high level, then you are still going to fail. The reason for this is because less than 5% of adults in the United States read at a college grade level. That means you would be alienating 95% of the visitors that come to your blog. The best practice is to write at an 8th grade level or below, which is the reading level where 50% of US adults fall into.